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Today, seed is selected to maximize profits; it is bred in specific locations, then multiplied around the world, and sold to consumers with the understanding that it will perform well over a wide range of environmental conditions. But like people, a seed and the potential it has within is both a measure of its genetic code and the environmental forces that play upon it. Seeds that are both selected and produced in a given environment over time perform better in that environment than a seed selected and produced in a different environment. Though modern centralized plant breeding processes have resulted in many advantageous varieties, significant genetic potential is lost when we ignore the power and imprint of Place. SeedLinked puts Place back into the equation.

Choosing seed should be simpler
How do I know where a seed was selected? Or, where the parent plants grew that produced the seed? How can I be sure it will perform well under my environmental conditions? SeedLinked takes these questions seriously and provides a framework for increased transparency in plant breeding and seed selection.

The time has come to break new ground in how we choose our seed
In the midst of an increasingly centralized seed market where uniformity and broad adaptation drive plant breeding innovation and little information is shared with those growing the seed, a fundamentally different model of agriculture is emerging. This new model is based on diversifying farms and building healthier & more resilient agro-ecosystems. SeedLinked aims to be at the heart of this change.

Choosing seed should be simpler
SeedLinked believes in a future founded on collaboration, and that more shared data and transparency builds a stronger market and more resilient agricultural ecosystem, benefiting people and the environment in the present, and for generations to come.

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